Well, that wasn’t a very cheery title but it does show how important this can be. So let’s iron out the facts first…
Rightmove on a desktop/laptop has two pictures when you search for your chosen town & budget, on your phone you just get the one picture. (see examples below:)
So the VERY FIRST picture you use is THE SINGLE most important one to attract the most traffic. Over 90% of people start their search online now from their comfortable sofa’s in their cosy warm houses so you really must catch their eye to get them to click for more details. With more online clicks you get more viewers, more viewers mean more offers, more offers mean you can get the very best price. Still with me? Good.
Are you committing any sins with your front picture? Here’s my pick of the 5 deadly sins…
1 – Is this the coldest summer on record…
This one was for sale with this front picture for 371 days!! So when May -September rolled around everyone could tell it had languished on the market unsold for months! These tell tale signs are also true of…summer trees in the winter, daffodils in Autumn and Autumn leaves on the floor in spring.
2 – Grey Skies of Doom
Well, at least there is a little sunshine! Grey skies don’t sell houses, and neither do white cloudy ones. Check out my picture above from the Rightmove snapshot – it looks soooo much more inviting! A pretty sunny day and a beautiful blue sky. Get your camera ready for even the smallest blue sky and watch your views on Rightmove skyrocket! See this blog to really find out how to WOW!
3 – That’ll be £4995 for the cars please sir.
Your buyers will scrutinise a photo and make snap judgements about the house based on your cars! Really! If you have a car that perhaps doesn’t fit a first time buyers dream of house ownership they’ll skip right past. It’s blocking the view of the house, and makes it feel small and clunky! The front garden might be important to them and 2 cars on there will make them feel like it’s not special enough. Move them down the road on photograph day, you’ll get a much better picture. You don’t really want your reg on display for just anyone either.
4 – All important angles….
The best position for a Selfie (yes I went there!) is slightly above eye height. Try this – take a selfie from below – all you’ll see is a massive double chin and a view up your nose. It is the least flattering angle for both you and your home. Keep you hand steady and photograph from a little further away with your arms up higher – you’ll get a great picture.
5 – Ta Dah – Here’s my…bins
Lovely angle – a little cloudy, but captures the sun beautifully. Can you see the bins? Bins are a big no no on a front photo – If you are a practical person the worry is you have to drag your waste through the house. (Especially if you can’t access the garden from the front like this house.) Well, they just don’t say look at me – instead they say ‘ewww, you still have to empty the bins – chores still need to be done here’. If it’s the neighbours bins that is even worse! They keep them near where you walk every day down your drive and some bins are, well, smelly!! Yuk. Kepp those bins out of site while your house is on the market!
So now you see the 5 deadly sins. There is quite a lot more too – Agents showing their signs taking up half the picture (it’s not thier advert) and old broken toys / left over ton bags of rubbish etc in the front garden really isn’t all that attractive. Avoid filters – some agents use these to stand out but they can be counter productive. Show your front picture some love and get snapping.
Happy Photos sell houses!
How does your front photo compare?
I’d love to know. Drop me and email on firstname.lastname@example.org with your front photo and I’ll give you a bespoke tip for standing out more on Rightmove.
Until Next Time
Ps: Yes – There’s a picture of me! I’ve been writing to homeowners to help them sell for years. I have mastered marketing for homes just like yours and continue my professional development journey. My daughter at just 10 has a flair for design and staging already ads someday she’ll travel her own path, if that leads to property too, I’ll be there to support her.
Pps: If you loved this blog you’ll really love my Sell Faster & Higher Series that drills down into the buyers journey’s and their desires. Find it here
Ppps: (Is ppps even a real thing?) If you are struggling to sell I have a handy downloadable guide made just for you – to kick start your sale