This fabulous 4 bedroom was a big hit. It was stylish, finished to a high standard had some wonderful additions for a new family yet struggled to sell. We originally went to see the home owners before they went on the market. We discussed the reason why we market the way we do, how important it was to focus on the most likely to buy at the time they felt we were too expensive. It should have been a straightforward sale. Amazing family location close to a school that is often over subscribed.
The homeowner chose a cheaper agent, they were very generic in their descriptions and tried to pitch to everyone hoping someone would eventually fall in love with it. After 6 months it was still on the market and they had had very little interest. It was the summer, the garden was in full bloom waiting for the children playing football and looked it’s very best but it failed to sell.
Every homeowner loves their home, they believe that a photograph is a photograph and they know how wonderful it really is. They know how snuggly it is by the fire, how the moonlight lights up the garden and how you can fit all the family in the breakfast room. However, your buyers have to rely on your photographs, they have to use tier imagination to see how cosy it is, how warm it feels, how light the dining room is. A true photograph of your home will absolutely show them this, no imagination required, so the only thing they have to think about is when they’d like to view.
This was the case with this home too. Before, the pictures were dark, uninviting and not showing off the home in it’s finery. Check out the pictures:
After, they were bright inviting and showed the house off superbly. The words talked about family life, how the whole family could use the space and showed off all the small things that families feel are important. (I have two children of my own and I know what is really important to families, from storage to meals together, we talked about it all)
Immediately we had many many viewings, in fact we had a total of 21. For one family it was just right!
When its important to sell, you must sell to those that are most likely to buy. It works.
Who are you trying to attract?
Have a wonderful day