Mark & Kate were two of the most lovely, open and welcoming homeowners. They gave me a call after seeing some of my marketing and that was the start of a long and successful journey
The appointment was booked and instructions were given to find them. As you enter villages you find you need more than just a postcode, you are often crossing other people’s land, having to navigate between gate posts and locate often the most rural of properties are hidden. The Leyes was no exception, but as soon as you found it, you were blown away by its beauty.
Kate was a breath of fresh air where Mark was very even a little sceptical. They led me to their ‘sun room’. It was beautiful to have the garden views, perhaps even a little distracting. After discussing their plans and taking a look around the home Mark was rather straight forward, he couldn’t see how making the changes I had suggested would make such a difference. Surely ‘people can see how nice it is?’ ‘I don’t understand how new bedding will bring more people through the door’. To Mark, this marketing was a little ridiculous and made no sense. Mark could see through the photographs, he was very down to earth and very open to new things. His potential buyers were not so good at seeing beyond a bland picture, nor seeing the potential in the home.
The Leyes had been on the market before, with 3 different agents and had failed to attract enough attention to get it sold. It was on the market for 499 days, then a further 55 days, then the third agent had it on the market for a whopping 791 days.
That’s a total of 1345 days, which is 44 months or 3 years 8 months.
A very long time indeed.
We first had to work out what was going wrong. When I went to meet them, they’d been on the market with the agent at the time for 791 days (2 years and 2 months) at £595,000 and had only had 10 viewings. That’s an average of just 1 viewing every 3 months. That’s nowhere near enough. They were understandably frustrated and despondent.
This home was double extended, was at the end of a private drive, surrounded by land in trust. There was a nature reserve to the rear of the home and the garden was beautiful. During the winter months, you got an amazing view of the bay. The sun sets in the winter nothing less than breath-taking. They attracted an array of wildlife, from squirrels to woodpeckers, deer to pheasants. It was wonderful.
We took a look at the marketing from the previous agents, which left a lot to be desired.
Your online advert is the first place you are trying to convince someone to part with a huge amount of money. They have to feel like they are getting a huge amount of value for that. They have to be able to see the beauty in the £600,000 pounds they intend on spending. If it doesn’t look and sound as amazing as it is, it will be often overlooked by potential buyers. Here’s our version:
After a look around the home, we identified how both Kate, Mark and I could work together to create a result worthy of the price! We had the rooms carefully styled, picked the sunniest day for pictures, created a beautiful brochure and on top of that came up with a marketing plan to entice the right buyers.
Before I left Mark asked me one question ‘Do you think you can sell this house?’ There was no doubt in my mind. I replied with a smile. ‘Yes’ and so we got started.
From the very first day of launch, this house was always achieving record results online. It was certainly gaining lots of attention. This wasn’t the easiest of houses to sell, there were a few issues that some buyers were finding difficult:
One of the sides of the garden had a steep incline, which made it inaccessible and unmanageable to some buyers. The front garden had a wall that was just 1.5ft high, followed by a steep drop as we were elevated, which meant young families really worried about the safety and as far as first impressions go, the driveway entrance had to be taken slowly and quite wide or you’d scuff the bottom of your car. Imagine every buyer’s nightmare as they approached in their beautiful Mercedes Benz excited then heard the awful scratching from under the car. I know what it felt like, I cringed the very first time I visited them too!
We had a plan for each of these issues, and to get over the steep driveway, we met each buyer at the end of the drive. Stood in a position where they had to manoeuvre around us and greeted them with a big smile to let them know they’d found the right place. It stopped the scraping and meant that we got to meet them first briefly to make an easy start to the viewing.
We had a total of 34 viewings while it was on the market with us. It still took a long time to sell, but getting 2/3 viewings each month was a big improvement. During the 14 months we had this on the market the viewings were pretty even. It never really stopped, like it did with the other agents. You see not every sale is quick, as you reach the higher end of the market the amount of buyers looking in your price bracket is smaller so we just had to find the one person that this home was perfect for.
Instead, we found 2.
Just before Christmas came the very first offer. At £550,000. Would you have taken it after being on the market for 4 years? It wasn’t what the homeowners wanted, but it was a starting place.
Following the winter break we kept in touch with the buyer who was still considering his next offer, although he was a little bit of a stick in the mud. Whilst he was deciding what to do (he’d originally viewed the house in August, we are pretty sure he was playing the long game).
The new buyers came along and they fell in love. In fact, we thought they were just wonderful, they reminded us very much of Kate & Mark. A little negotiation later and we achieved 99.2% of asking price. Hitting the asking price that the previous agent had it up for.
Our effort never waned. The homeowners knew we were doing everything possible to get the sale they wanted. And we did.
The hardest part of the sale was keeping the spirits of the homeowners up. Although they wanted to sell, they also loved the home. It was an easy sale too, Alison, (our wonderful sales progression lady) was invited for cake! Philippa (Our viewer stayed for tea one day). On the day of completion, we got hugs! It isn’t about the house, you see it’s all about the people we meet every day. I must admit, we will miss Kate & Mark, they truly were, the most amazing people. They had a wonderful outlook on life, it was both engaging and refreshing.
We’d love to work with more Kate & Mark, they were so calm and open to our suggestions. We were delighted to have agreed a sale so close to the asking price and it completed in just 8 weeks. They are settled now, thinking about their next journey.
If you’d like to see if we can help you, call Victoria on 01524 230722 and we’ll see if and how we can help.