How beautiful does it look? All tranquil and luscious, yet it had struggled for months and months with it’s previous agent. It hadn’t had many viewings and the owners were desperate to emigrate to a sunnier climate (Australia…How lucky they were). But they couldn’t shift it. It was at an asking price of £225,000. Quite high for a two bedroom Ground Floor apartment. Or was it??
They’d lived here for over 12 years since it was refurbished and split into luxury apartments. It had bags of parking, a gardener to tend to the amazing gardens, it’s very own patio at the rear and a lovely seated are at the front they called Dingly Dell. (They told me the story of this being a children’s television programme from their youth, they even had a sign made.) It was beautiful with dappled sunlight from the large year round green trees and was the best layout of all the homes here.
What went wrong?
We had to do some analysis & comparisons and we spent an hour with them getting down to the nitty gritty of what we can do, what they can do and what needs to be done to get them interest to really sell their house for a price they wanted.
What did we do differently?:
- A floorplan. This quirky home really needs one: It’s not a three bedroom 1930’s semi it’s unusual and that means we need to attract more people to view. (A floorplan s a really quick way of showing your buyers a layout to make sure it works for them before they view, no one likes to tidy up their home for a viewing, when the house might not be right for them) We often see and speak to people that will dismiss a house without a floorplan.
- We spent a long time getting the rooms right before the photos were done
- We talked through the idea of moving and de-cluttering (they were moving a long way did they really need 4 spatulas and three tea pots on display??) They put stuff in storage ready for the move.
- We photographed on a gorgeous sunny day, just after the grass was cut (which was usually a Friday)
- We spent time with them making notes on what the space can be used for, measurements for motorized scooters to see where they could fit, measured parking spaces with the car doors open. (What I perhaps should have mentioned is that Arnside tends to have a mature community, there are lots of families too, but the couple here and their neighbours were all grandparents, this lovely couple were in their 70’s with a life changing move ahead). Being able to sell the right things to them was very important.
Here’s a few before and after pictures: But don’t forget to read what happened next!!!
It did have a quirky layout that wasn’t the easiest for homeowners to get their heads around, it had dark spots where there was no windows and three steps up to the master bedroom. But what it did have was allocated parking right outside, no threshold for wheelchair users or those with difficulty getting up steps. The Miele kitchen was a big plus point. and the location……stunning! It took a little while to sell still, but we had many many viewers and many many phone calls. It was ever so popular. Them came the winter, but we were prepared. A lovely lady phoned us up about the home, she was ever so taken with it. We hand delivered her a brochure and she was of an age where small things are harder to see we also printed off larger pictures for her.
The offer came on Christmas Eve. The office was closed but the call came in (thank goodness for diverting) After a tense few hours of negotiating we agreed a sale at just £1000 under asking price. The home owners were so happy they cried.
After working closely with them for so long we had a bond. The day of moving approached and the lady homeowner called to say they couldn’t move in two days time as they weren’t packed and were very worried. We could hear the stress in her voice, she was terribly upset and worried. After a quick social media shout out we had 2 people we knew plus our viewer there that day, I came for a few hours in between appointments to roll my sleeves up. We cleaned, packed, disinfected and took things to the tip to help. A cry for help is my weakness, but we did it. They were ready for the move on time. In fact the owner even phoned us from the airport two weeks later. She was a wonderful lady and they’ve bought in Australia now.
It all worked out in the end and we couldn’t be more in awe of them starting their new life in a new country with their families.
So estate agency isn’t about being stuck behind a desk and ticking boxes, it’s not just about list them and leave them. Some houses sell fast, really fast, some need nurturing, revisiting, revising to hit the right spot. And with this comes time and effort, brainstorming etc. Ask your agent what they do when the market gets tough? When the seasons shift and slow. What will they do if your house isn’t attracting people, what are there strategies for attraction? It will open your eyes to their techniques and dedication to the job they have undertaken when they market your home? Remember that volume doesn’t mean you’ll have more chances of getting sold. Volume means they have less time to spend on their clients homes and marketing to get them sold. It’s a jolly good job that we look forward to everyday. As every day is different.
Have a wonderful day,
All the best
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