Hello, and welcome. So what do you think? Are you my lovely client from yesterday who requested no For Sale board. After extolling the virtues of having one they capitulated and agreed it was indeed right for them.
I understand the hesitance, the neighbours will know – it might attract too much attention – (I know!) I’m not joking that was once said to me by a previous client.
“Those that mind don’t matter, and those that matter don’t mind.”
A wise statement, but, we are ever so house proud, it’s a status symbol, our Castle. You should know though, that agents get many phone calls each week, asking about a property they have just walked by. Asking for price, number of bedrooms, same day viewings – all sorts.
The internet is such a blessing for buyers, and many physically go and check out the house before they even call us. They’ll drive around the neighbourhood to see where it is, see the house for themselves, see who lives close by. Many houses on our local streets look similar. Imagine if they spent so long identifying the actual house for sale, they thought it was the one two doors up, and that one had much better kerb appeal. Imagine the disappointment on the viewing that it wasn’t the one they saw in the dusk a couple of evenings before. If only they had seen the for sale sign, they’d have found it straight away. so how else does a board help you sell?
- They act as a guide to where it is, especially if it is in a smaller village or set back from the road.
- It’s easy for passers by to use the Rightmove app if they are local and want to check it out online, when they see the board. If there is no sign on the street, how would they know it is for sale?
- It keeps the neighbours happy and away from the windows on viewings. This is a key point. On small streets, certainly a street with mature residents, if there is someone they don’t know going to see a house they are really good at keeping an eye on the property. If there is a For Sale sign they’ll know what is happening and be less inclined to stand in the window! Yes this happens, we see it all the time. It can be a little off putting to some buyers.
- What if your neighbour had a friend or family member looking to buy close to them, they’ll be the first call they make to tell them about it too.
- Often a buyer will drive past on the way to another viewing, and then search or call. Perhaps they missed it in favour of something else, or thought the street was somewhere else, so didn’t take a first look. This is a wonderful way of boosting your presence.
- Not having a For Sale board is like Boots stocking a product that you have to ask for but you don’t know it’s there. Why would you ask for a face cream that isn’t on the shelf? You wouldn’t – you’d pick one out of the selected creams on offer, right there in front of you. You may have just been passing the nail polishes and a colour stood out and you bought it. If it wasn’t there you wouldn’t have known about it.
- Being actively marketed in all areas gives you the higher chance of success.
What if your full asking price cash buyer was the one that made one phone call after seeing your board? Why would you want to miss that one person who fell in love with the area, the front of the house, the neighbours and then made a call?
You only need one.
Have a wonderful day
ps: I can help you with your board too. If you’d love one in your garden, give me a call on 01524 230722. I’ll show you what matters most to your buyers and how to capture them and make them fall in love with your home.
What to read next: How to make your buyers fall in love. (They will pay more!)
What to do next: Watch our video for a very special offer