Have you moved out?
Have you already bought somewhere?
Bought the home as a rental?
Had a death in the family?
If you fit any of the above you’ll be familiar with the prospect of selling an empty home. I often hear, ‘well, the buyers can imagine their own furniture in here’ or ‘we got rid of everything and it now looks better’ or sometimes ‘we’ve repainted and re carpeted to make a difference as it needed it’
Buyers searching on Rightmove are fickle creatures and after scrolling through 100’s if not 1000’s of homes it gets repetitive. Having to imagine how big a room is or how best to lay it out without seeing furniture in it not just once – perhaps – 20-30 or even 50 times becomes too much. They will often seek something much easier and only opt for ones that draw the eye.
Here’s why you should never leave it empty:
- Buyers can’t get a sense of depth. – They’ll struggle to see how big something actually is as there’s nothing to use to scale it
- Buyers don’t have an imagination (all the time) – Having to constantly think of woven sofas and sea grass toy boxes around the fireplace loses it’s appeal quickly
- They won’t fall in love. It’s all about the emotion. Emptiness halts this.
- They can’t get a sense of who lives there, so can’t aspire to it
- Most people aren’t interior designers so they don’t know what to do with a space
- Photo’s don’t always show doorways or archways so you can’t predict a layout without a full view
- Without Lamps and texture and rugs and throws the room has no depth, can feel flat, bland an uninteresting
Here’s what you can do to help:
- If you can’t furnish with large furniture such as sofas and wardrobes:
- Pick a key area and decorate, a cosy corner with a small chair and cushion with a side table creates something to draw the eye too
- Create interest – Wallpaper one wall, an alcove or a chimney breast to draw the eye.
- Add a lamp, a table and a mirror to help reflect the light around the room
- Get creative for the viewings – Mark up where furniture would go – use masking tape similar to the carpet colour, so your eyes don’t get distracted but you get a feel for where things went.
- Get routing for your old photos, if you had it furnished with your stylish furniture, find your old pictures and let your agent have a copy. They can show your viewers where your furniture was and how it looked. (Only if the photos are bright and stylish.
- Add mirrors and pictures – to feel much more homely
- Just dress the best rooms: Master Bedroom & Lounges are key areas to dress up if you are limited
- Beg & Borrow: Friends and family will always help with extra furniture if you are stuck, or if in doubt – Hire some! Can you loan for a sum from a second hand furniture shop. They’ll usually deliver too.
Here’s some houses that we took over & sold because they were styled to look furnished…
Bolton Le Sands:
Previously on the Market: for 1370 days (3 years and 10 months) 4 other agents
With us: First Offer: 4 weeks & sale agreed in 8 weeks
Previously on the Market: 271 days with 1 other agent
We agreed a sale in 5.5 weeks
Being able to furnish a home helps your buyers imagine how they can live there. It works.
Until next time
Love this? Try this: Why Lifestyle Marketing Works
Grab your complimentary copy of The Ultimate Guide to Selling Your House in Lancaster