Buying and selling a home is such an emotional roller coaster. You’ve poured your heart and soul into your home, especially if you have been here for more than 10 years. You spent time getting the colour scheme right, you spent months persuading your husband to fix the broken door to the cupboard under the stairs and poured over countless home stores selecting just the right curtains for the living room. The home is packed full of memories, from your son’s football league wins to your daughter’s dance shows. The tears you cried on their first day of school, high school and the day you left them at university. The roast dinners you cooked when friends came over. The laughs at the Christmas comedy shows and the water fights in the garden. These memories fill every corner of your home but it no longer fits your family. They children have left and it’s time to start again, just the two of you, waiting for your grandchildren that will soon grace the halls of your new home. Falling in love with your home was easy, it’s difficult to leave it behind.
The next buyer could have the same hopes and dreams that you had the day you found ‘the house’ for you. You can encourage emotions to help them buy. After all you know and you told me why you bought it. It might be the evergreen in the garden, for the birds, the apple blossom decorating the patio or period window with a view of the castle. This is more than likely the same reason your buyers will choose your home. They won’t buy it because it has double glazing, or a single panelled radiator in the corner. They won’t care that it has 2 square foot less space in the garage than the one round the corner. They care about their life, their happiness and their future. They care about, the open fire to warm children cold toes on a frosty day, the care about the laugh’s they’ll have baking cakes at Easter for the summer fayre, they’ll care about how their son can play safely in the garden, and they can see him while they have a cup of tea on a summer’s morning.
For every piece of marketing you have on your home you must feed their desires, their emotions and really ask them to pause and take stock of the impact your home will have on their happiness.
Consider your words, your photographs and your viewings carefully, they will all play a part in inviting your buyers to feel the emotion and live the dream.
Have a wonderful week
Ps: I bought my 4th house, because of the tree in the garden. I told my husband that they children could play in a paddling pool under that tree, and they really did. The rest of the house, was not my taste, but it was bright, light and felt super homely. The homeowners were there, they were unpacking the shopping when I arrived with the husband and the children, it felt, normal. It was the next step, it looked relaxed and easy and I fell in love. I stayed in the garden for most of the viewing. It was massive, and in the summer we practically live outside. When the children were little we collected frogspawn from the pond, got a puppy that played in the garden, had a bouncy castle and face painting parties, got a suntan, got 3 cars on the driveway, and I used to take pleasure in mowing the lawn. It was my castle, I was so proud. Even more so when we did the kitchen and the bathroom. It was the home my babies grew up in, threw up in, and had tantrums in! I loved house number 4 for the memories it gave me.
Pps: Write a list of why you most love your house and what you will miss the most. This is your starting point to a successful sale.