Have you just googled, ‘I can’t sell my home’, ‘struggling to sell my home’? Looks like you found the right blog post!
It’s all about…Market Vs Marketing
So how’s your sale going? I’m sure you’ve been getting loads of viewings during this sunny weather, had some offers too perhaps. Is that right? I hope so, if not, what is wrong?
If your house has been on the market longer than you expected and viewings have been less than forthcoming who is to blame? The market perhaps? Sadly not.
‘It’s not the wind that determines your future it’s the way you set your sails’ – Jim Rohn
So in a market where the news is that the property bubble has burst in London and it’s heading north, and woe is upon us, what can we do?
First things first, where property is concerned there is always a buyer, you just have to know how to attract them. The top marketers in the world still made billions during a recession, they just changed their thinking, their target and their approach. (Property in Lancaster IS still selling!!) From packaging to personality brands adjusted and some of the best known brands in the world got clearer in their vision and attracted the best possible people who would become a fan and continue to purchase from them.
People still needed to up-size, downsize and people still made money! So a small slow down in the seasonal market should be a breeze for an estate agent and seller surely??
YES! Every marketer knows this simple three step process
The market has little effect on what happens to your home and there is so much you can do to tempt in those hot buyers. So here’s my plan just for you:
Market – Who is most likely to buy your house? How old were you when you bought it and what about your neighbours. Are they older or younger, families or single, professionals etc, what kind of interests do they have. When you work out who you need to attract the rest should be easy
Message – What matters most to those people. What can your house offer to them to enhance their life? Consider the main points of the home and help entice them with the benefits of living in your home.
Medium – for each point of contact you should have a plan. A property specific guide. A way of making sure the attraction is strong. Your online presence and physical brochure should reflect points one and two. Each point of contact your agent has with your buyer should also be consistent with the message and the market you need to attract.
A stunning garden can be let down with a photograph on a cloudy day, and an agent that doesn’t find out about the caller won’t sell the parts that matter to them!
There are many ways to make the right connections and it’s my job to find them – you should see our pre-marketing work – it’s out of this world!
If you are struggling to sell talk to your agent, there are hundreds of ways to kick your sale in the right direction, I have a gift for you though, if you are struggling to get the sale you need. I’ve written a guide to really get your sale started. You can get it here.
I’m Victoria, a marketing marvel and house sale specialist. I absolutely love my family and my work. It’s so varied!! Honestly, yesterday I cleaned my clients windows while they finished bringing the washing in and today we’ve been progressing sales to hit target moving dates. This is MY world and I wouldn’t change it.
What to do next:
Thinking of Selling? Try this
Struggling to sell? You’ll need this
What to read next: The perfect property brochure that SELLS!