Welcome to Whitecroft, Prospect Drive, Hest Bank
We’ve just sold a house in Hest Bank and want to share the story.
You may well be familiar with Prospect Drive. This leafy road off Hest Bank Lane is home to some glorious houses. Each a little different and these unique homes tend to attract unique buyers.
Well, number 4a wasn’t attracting anyone really, but I thought you’d like to see the results it got, now if you are happy to stop there, great, want the full story? Read on, it’s rather interesting…
- Total days on market with 3 other agents: 1,499
- Highest Offer with other agents: £450,000
- Last marketing price with the previous agent: £499,950
Days on market with VMOVE: 31
Our Marketing price: £550,000
SOLD PRICE: £497,385
What was the problem?
We met the homeowners and discussed why it hadn’t yet sold. He’d been on the market nearly 1500 days which is 4 years!! Imagine being in limbo for 4 years.
There were a few problems
- The price at the time wasn’t optimised to help buyers find the home
- The home was empty (not a great look for photos or viewings)
- I felt that the price was too low, therefore having a detrimental effect on the eventual sale price.
The default action of a most estate agents when they take on a house that hasn’t sold is usually to further drop the price, which is what happened with the last agent, which only further invited lower offers, especially given the marketing of this premium home wasn’t premium. He’d called us as his agent had again asked him to drop the price, again.
What happened next?
When we look at a home that has languished on the market for months and in this case, years, it is usually a mixture of things that prevent a sale. Our sole job is to ensure that whatever choices we make to reach the end goal, the client is happy with and that they also will get the result they really want. Whatever it takes.
So after a little more in-depth research, we found that the house was on for too little and should really be marketed higher. So we put the price up!
Next, we looked at the marketing was the very next thing to be tweaked. The home was looking a little lacklustre as the owners had already moved out into their dream home so we planned to stage the home and instructed an amazing magazine photographer to capture the true beauty of the home.
Here are a few before and after photos for you to see:
As you can see, the professional photographer and the staging really set the scene and helped the house feel much more like the size that it was.
But better isn’t good enough, so to get the results the homeowner wanted we went all out….
- Twilight photography is one of our specialities (We are the only local agents that do this) and it makes a huge impact.
- We also employed a specialist copywriter
- A bespoke board with ‘Look Back Appeal’ – showcasing the house, not the agent.
- Commissioned a suitable brand design to work with the house
- Designed a beautiful brochure that was printed on heavyweight paper to really add the finishing touch.
We had a total of 7 viewings each one in a great position and three offers.
On the 1st December, just 31 days from launch the property went under offer.
The owners finally after over 4 years will no longer have the burden hanging over them. It’ll give them the opportunity to do whatever they want now. A true success.
Do you live in Hest Bank? Have you ever wondered what your property is worth?
Why not try our instant valuation to get an idea, just so you know, it’s not always right, so we’d love your feedback on this. Click Here
How about another read? Want to know how we value a unique home? Click here
If you feel compelled to see the brochure, I can send you a digital copy or a real copy in the post. Just call me on 01524 230722 or email me direct on firstname.lastname@example.org
Ps: If you do have a house that hasn’t yet sold I’m happy to have a chat on the phone if you are not ready to have anyone round yet. Nice and simple.
A higher and more exacting standard for every home
We create marketing that demands you pay attention. We aspire to make the greatest property marketing we’ve ever seen.
We pore over the tiniest detail, scrutinising images, moving objects an inch, interrogating every word of description, adjusting the position of a headline in a brochure – until it is unequivocally, unmistakably, unquestionably perfect.
We write prose and create imagery to be enjoyed, shared and remembered.
We market beautiful, unique homes with beautiful, unique marketing.