Should I use more than one agent to sell my home?
It often a question asked when you’ve previously tried to sell and been a little unlucky.
Sometimes it doesn’t always go to plan.
Feeling a little downhearted is natural, when you first go onto the market you have an enthusiastic attitude to your sale, everything is exciting and with each viewing comes renewed hope. When those viewings dried up, and the quality of the buyers isn’t the cream of the crop your dream home seems further away than ever.
At this point you’ll most probably consider another agent, perhaps invite a couple more round to view. You’ll make a selection, get yourself all ready to terminate your contract with your current agent and they stump you with this… ‘Why don’t we both market your property?’ This is called Dual Agency Marketing.
Here’s what your buyers will think they know from a dual agency sale:
a – You haven’t been able to sell
b – That you may be desperate to sell, therefore leading to lower offers, should they come to view.
Here’s why you should avoid it
- Staying with the original agent ensures the buyers can see how long it has been on the market too
- Better marketing from one agent makes a great impact. This impact can be diluted by poor marketing from another agent. (see example below)
- The agent that suggested it isn’t looking out for your needs. They are looking out for their own needs, they want the potential to keep you on and ‘hopefully’ sell it
- Some agency contracts make sure you pay them a fee regardless of who sells it. This could lead to you paying more than one fee
- Dual agency fees are more expensive – and/or may have a split commission. If the commission is split how can you control how much effort they put in? If they both benefit, they may both stop working in the hope the other sells it, then it’s something for nothing. Yikes.
If they suggest a dual agency, yet haven’t yet managed to sell it, why would you stay? – What do they intend to do differently to sell it? If they can make suggestions now, why didn’t they do this before now? Ask them.
A break feels like a rest. Take some time, get motivated and refreshed then start again
I didn’t have to search for long in neighbouring Preston to find a dual agent property. How warm and inviting does picture two look?
Listing one makes listing two look uninviting.
(Let’s not talk about the TV being on. Oh dear) (I’m also not going to mention the first agent description. They’ve mentioned the word ‘small’ twice.)
If I was a viewer and saw the first photo, I wouldn’t view. I would with the second one but I’d be suspicious of why there are two agents trying.
Here’s what the buyer is thinking right now:
“Why is it on with two agents?”
“Have they struggled to sell?”
“There must be something wrong with it”
“Is picture two wrong? Is it just cold an uninviting as picture 1?”
“It looks unhappy?”
“It looks like the garden might be in shade”
“What that silver thing next to the house in picture 1? The house next door looks quite close”
“Maybe I can get a bargain, I could offer really low if they are desperate to sell”
Your buyer has now got too many questions and not enough answers. If the decision to view is too difficult or the questions they have mean a 15 minute call to the agent, then they’ve got to decide which agent they should choose to call, they simply won’t bother, it’s not easy enough for them.
Make it easy.
Nobody wants a house that nobody wants.
How do you feel now? Perhaps you need a lie down! See, it’s not an easy option for you either.
Quite simply – find an agent that you love, makes you feel at ease and gets results. You’ll have a more simple move and achieve the best price possible.
Switching is easier than you think too – Here’s my guide to switching agents
Good luck with your sale
Why not drop me an email if you haven’t yet sold and I’ll tell you why. Email me direct on firstname.lastname@example.org with the subject line: I really want to move!