“You only get one chance for a first impression”
You’ve prepped your home, spent hours organising and cleaning for the photographs, had the agent round, signed paperwork, the board has gone up and you are even checking out possible new homes on Rightmove. You are now solely relying on your agent to launch your home with a fizz and A POP. To attract the best possible buyers, paying the best possible price.
Here’s my top tips for launching with a BANG
Call out – Create Urgency
When your agent knows you’ll be launching a full call out to all ‘hot’ buyers should be diarised. (A hot buyer is someone with finances in place, house sold so they are in a proceed-able position, which means are a ready and willing purchaser. Someone who can offer immediately.) This should create urgency. They will be told when the house is launching plus, attempting to get pre-market viewing. A fantastic agent will already have a key person or two whom they know it’ll be perfect for! (And that’s before they do a quick sweep for the hot buyers.) & you’ll get a great price if any buy before launch for ‘fear of missing out.’
Getting the Right Picture
Most agents have a back office system to do mail outs. We select all buyers on our database looking for houses just like yours. We send the pictures out via email. This email should contain an amazing first photograoh to create desire, More desire = more clicks.
Getting the Right Headline
This email is the idea time to say something short, sweet & straight to the best feature. Things like log burners, single willow trees in the garden and secret dens, will intrigue and delight.
Day of the week
Never launch on a weekend if you can help it. Tuesday – Thursdays are the best days. Rightmove emails (if you’ve asked for the alerts) go to email inboxes and many of which are work emails. They get read through the working day, where phones are close to people. You’d be surprised by how many daytime calls we get from offices whilst buyers are ‘working’. How great must the home be for someone to call during this time. That must be your primary aim, to throw someone a curve ball whilst they work. This part is so exciting.
A brief for the team
Ensuring that before call out each person in the office has been fully versed in all the amazing things your home has to offer, the perfect buyer and what the standard and layout is. This should cover all questions from potential buyers so every team member has positive things to say, even if they haven’t yet seen it. We’ll often video the house, especially if it quirky.
Secrets and Stories SELL HOUSES
Try and think of some great facts or super secrets your agent can tell your buyer. We’ve had some things, such as, at the bottom of the garden there’s a small spot that gets the sun all day and none of your neighbours can see you, or if you stand up looking out of the velux you get to see all the amazing fireworks from Lancaster Castle. Perhaps you have evidence of a famous owner or the duchess once visited. If you have pictures, have them available. Buyers love interesting stories, and happy histories. They’ll both intrigue and delight PLUS it makes great conversation
I know what you’re thinking…I have no control over this, this is what my agent should do. The truth is that not many agents do this. Go as in depth as this, nor know why it should be like this. You do have control, ask them how they launch, ask them why they do it. Interview them before you select an agent and you are suddenly in more control. Already selected an agent? Ask them to provide full written launch details before they launch. You’ll be glad you did.
I hope you enjoyed reading this as much as I enjoyed writing it.
Until next time
If you liked this you’ll love: How soon can you get my home on the market?