Thornfield Barn results were incredible. It not only shows the difference between the marketing and the overall effect that has on the results but also the power of negotiation.
Negotiation and marketing go hand in hand. If the marketing is poor you won’t get enough interest to successfully negotiate from a position of strength.
In mid-July, on a the strength of a recommendation we met Dr Edwards.* What a gentleman. A true traditionalist and widower, he still had a twinkle in his eye. We discussed many things on his consultation, his love of poetry, his family and his history of the home too. After 40 years, bringing up his children it was time to move on. He was in his late 80’s and had found love again.
His new lady friend was just delightful as was Dr Edwards too. He reminisced about when he was doing his studies at University they went on a few dates. He later told her they could not continue as he had to study and pass his exams. Remaining friends for years, at the passing of both of their spouses they got together. He made my year with the phrase ‘It’s like putting on a pair of old socks’.
I’m presumed they were his favourite comfy socks and said no more. This incredible story at the time we met was far from having a happy ending. He’d been on the market for 4 months and had only 1 viewing. He had already found what he wanted to go to. A luxurious new build in the heart of Hornby. Only, this new build could soon be gone, if he doesn’t sell soon, he’ll miss out.
1 viewing in 4 months wasn’t going to help. He was told:
“No one is looking in Ellel”
“Brexit means people aren’t moving”
“The market is slow”
“We are doing everything we can” and the worst one
“Don’t worry, we know you are there”
These negative phrases are sometimes second nature to some estate agents and excuses they tell themselves instead of finding a way around the issues, to overcome them.
Here’s the before pictures:
We identified that the main reason no-one was coming, it was that it wasn’t desirable enough.
Then we knew when we made it tempting, the negotiation and communication was paramount. We used our 9 step sale plan on Dr Edwards home.
Here’s the results:
14 days – 14 viewings
12 people did not like the house
2 people fell in love with the house
The house sold just two days later
Here’s the marketing that tempted them in:
Following this Mr Edwards opted for our negotiator service too, where we negotiated a further £10,000 reduction on his onward purchase too. Dr Edwards wanted to pay FULL ASKING PRICE for his new home, because he was emotionally attached. We don’t have that emotional attachment and working head to head with the estate agent/developer meant we can get the very best price.
Negotiation can only happen where there is enough interest in your home, onward negotiation can only happen where you have interest in your home. In many cases this can only happen where the marketing is high enough to generate the right interest.
If you want to discuss our negotiation on the home of your dreams (Even non-clients can do this – so long as it’s not one of our homes) we can. Call me direct on 01524 230722
Alternatively if your home has failed to get interest or you are concerned a standard estate agency won’t do your home justice we can do an in home consultation for you. It’s complimentary.