Each morning you wake up to a For Sale sign in your garden. Each morning you draw your curtains back and see FOR SALE miserably grimacing in your direction, and each morning you wish today would be the day your agent calls up and brings a viewer, not an offer, just a viewer; after all it’s been weeks maybe months.
You drink your luke warm morning coffee in your kitchen diner, wondering if your FOR Sale sign has a neon flashing light saying ‘don’t bother, I’m not worth it.’ After all your agent is gently prodding you to reduce your price.
Each solemn day at work is another day you are paying a mortgage on a house you mentally moved out of six months ago, expecting a flurry of viewers, a hive of activity and a couple of offers on the house you have loved so dearly over the last 8 years. But that didn’t happen, long gone has the happy feeling that your next chapter is just around the corner, the weekly trolling the Rightmove app has grown tiresome missing out on houses as yours hasn’t sold.
Does this story sound familiar? You may need an injection of creativity a new direction and a bundle of happiness thrown energetically in your direction.
Here’s my Secrets to Selling
1 – Clear, crisp and sparkling photography
This next line says it all. A recent Zoopla poll made me dance merrily around my office. It is clear, 83% of buyers say a poor photograph gives you a poor impression of a property. Buyers will turn away!!
Tip 1 – Get some super photography. If you’re not happy with your current pictures get them re shot. Haven’t sold? Get them re-shot. Grey Rainy day? Get them re-shot. At VMOVE our pictures are sharp and crystal clear from the outset. An small investment with a professional photographer will make a huge difference
2 – Lifestyles SELL – FACT
Now we really do, do things differently. Along with all your standard clear shots we do lifestyle shots of properties. These sell! Lifestyle shots are what every marketing expert does, it’s how Next sell clothes & homeware and how Mercedes & BMW sell their cars! They sell you a desire, Push your viewers ‘buy’ buttons and give them something to aspire to.
Tip 2 – Set the scene for your photography. Fresh new plants/flowers give a welcoming touch and don’t forget to clean your windows for a better quality light streaming through your windows.
3 – Words speak volumes.
Words tell a story!! Do your buyers really need to know there is a plug socket in the corner? Maybe the view from the window would be more appropriate. Or maybe the mature trees behind the lens of the camera offer privacy, make sure this is mentioned. Your agent’s words speak volumes to your buyers. Think like a buyer, what would you like to know if you lived there? Imagine they aren’t familiar with the area, we have a lot of buyers from other areas, they won’t know what you know, so set your scene.
Tip 3 – Check your wording, make sure your agent has pointed out all your benefits. Such as, what you can use your rear patio for and especially if its sun drenched in the evening!
It’s things like these that make us different. It’s things like these that present your home in the best possible light. Your photos and write up are your front cover, get this right and you are on the home straight to a sale.
Wake up happy to a SOLD sign. Smile and plan your future.
We know it’s not always an easy decision to move, but, we also know that the right agent can make a big difference. I’m Victoria, and we are here to make things easy. We are here to give you a helping hand so you can get your next dream home and don’ t have to worry about your old one! That’s our job. We are estate agents in Lancaster!
Until next time