When your home has been launched, many people, just like you, believe that this is the end of the agent’s job. It’s online, now all the buyers will rush to your door, surely. The launch is just the beginning and as part of a continuous strategy to get you the best result possible. That might mean, meetings, phone calls, persuasion, brochure sending, planning, strategies, talking with buyers, support, viewings, feedback, marketing tactics among other things.
What happens once you have launched?
Initially, the interest in your home will be high. There’ll be many people opening emails and postal mail (yes, that still happens) trying to decide if they would like further details. Some will view, some will call, some will put it to one side while something more pressing is being dealt with. After a few weeks, you’ll find that after an initial spike in interest it will level out.
Here at VMOVE we love our homeowners, we love being open and honest and we even love those houses that test the boundaries of our creativity. You see, the homes and our amazing marketing is wonderful, yet you have put your trust in our ability to bring to you the very best, and we love to deliver.
So how do we do this after launch?
We use regular client reviews. In fact, we speak to our homeowners regularly, however, the review offers a more structured strategy to get your home sold.
What is a client review?
A client review helps us understand your expectations, it allows us to deliver a more tailored experience and ultimately helps us align ourselves with your goal. By getting to know you better we are more invested in your outcome.
How often should we be having a review with our estate agent?
Reviews should be done as often as necessary and in your preferred method of communication. If you work 6 days a week and would prefer an email, let them know. Much prefer to hear a voice, ask them to call.
At VMOVE we like face to face meetings, either in your home or our office, whichever suits you. It helps everyone to get on the same page.
What should be covered in a review?
There are many things that should be covered however these include as a minimum:
- Review of what has happened so far
- Feedback from you
- Things to implement
Our reviews go through a strict 11 point check before we meet. In many cases, we have a team meeting to give the opportunity for ideas to flourish.
How often should a review happen?
As often as is required. It’s simple.
As a general rule, and as a minimum I would expect a review to take place at the following points:
- Shortly after launch
- 4 week
- 8 week
- 12 week
What if my home has been popular and I’ve had lots of viewings?
That’s amazing, the review is still 100% worth doing. Perhaps there has been a reoccurring theme from the feedback that you need to discuss. If you’ve had lots of viewings, you’ll want to know why has there been no offers, and what can you do to make sure that the next viewers buy? These are all important questions to ask your agent, regardless of the viewing level. A regular review is an unmissable opportunity.
Reviews are about progress, analysis and action. It’s about making sure you are not just informed but also involved. I won’t hesitate to suggest actions from you, as well as us. If something needs to be done to get a result, you’ll know. That’s how I like it.
At VMOVE the reviews are some of the most fun. The challenge is the fun part, brainstorming the answers, working out what can work, pushing the boundaries of marketing and drilling down until it works. Our clients are our biggest source of continual learning, each one with a specific moving plan and each one just as important as the next. We take our reviews very seriously.
You may remember why we keep our portfolio smaller blog (it’s here if you’d like to read it again) it means we can completely dedicate the time to your sale to get you the result you need to make your plans a reality. It’s our mission to make this work for you. You are at the very centre of everything we do.
It may be that dream house you have seen, it may be that lifestyle you want and the holidays. Whatever your future holds, we want to be the reason it happened.
What happened at your last review meeting?
If your home is on the market, with another agent and you’ve never had a review, drop me an email and you can request one of the following with me:
1 – A Rightmove review – A telephone call with myself or Katie
2 – A full marketing review – in your home – which is an exploration and many non-clients have found this very eye-opening.
Send us a link to email@example.com and which review you would like and we’ll get to it.
Can’t wait to hear from you